Every CEO of a printing enterprise should become a

2022-08-16
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Every CEO of a printing enterprise should become a successful salesman

whether you like it or not, the current economic situation and changes in the trading relationship over the past few years have made every CEO (CEO) act as a sales representative. Many CEOs believe that their enterprises are customer-centric, but they themselves do not treat contacting customers as their own job. The customers of these enterprises also don't want to hear the CEO's explanation: I'm mainly responsible for finance or production, and I'm not good at dealing with customers. Or I'll let the salesperson handle it

customer first is a culture, which is usually created and embodied by the leaders of an organization or enterprise. Everyone knows that establishing and strengthening the relationship with customers is the core condition for an enterprise to succeed, which is the same for printing enterprises and their customers

we have entered an era of customization

the so-called customization is not only related to products and services, but also to the way enterprises treat customers. In short, the previous ready-made answers are not enough to deal with today's customers

if I am the CEO of a printing enterprise or printing equipment distributor, no employee is allowed to say to the customer without my consent: we don't do this

this also raises a bigger question for us: how should CEOs organize and supervise the daily flow of information? Salespersons usually have no training in customer service, and generally lack attention to this link. When asked what customers want to do, many salespeople will answer: double color printing or direct mail. This answer is understandable, but it can be seen that an enterprise or salesperson 2. Cleaning and cleaning: the perspective of looking at problems

since the printing industry has customers in all walks of life, CEOs must understand the goals, needs and Strategies of each potential customer if they want to make their enterprises profitable. Assuming that every enterprise in the market has the same goals, needs and strategies, differentiated management will become the key to the survival of an enterprise

sales is an organizational behavior

the CEO of an enterprise should entrust a third-party investigation agency to conduct an investigation on all his customers every 12 to 16 months to understand the customers' views on the performance of the enterprise. The questions of this survey should be formulated according to the actual situation of the enterprise, and more than half of the questions require respondents to fill in written comments

ceo should visit his responsible customers, find out what can be improved, and review the relationship between the enterprise and important customers at any time. They can share their plans for the coming year with customers and often exchange market information. Like customer surveys, reviewing the relationship between enterprises and customers is also a basic work that CEO should stop immediately after the sample is broken. At present, many CEOs only visit customers in two situations: one is to sell new products; The second is to solve the dispute. 3. Any segment on the local amplification curve can be amplified and analyzed

when customers visit the factory, it happens to be the best practice to collect customer information. New customers should be warmly treated by the CEO. In addition, the latter should also select appropriate staff to visit customers regularly

the CEO of a printing enterprise should have a direct dialogue with the management of the customer enterprise at least once a month. They can communicate through information newsletters, seminars, functional emails or inquiries. Regular contact is of great significance for enterprises to maintain good customer relations

summary

please remember: sales is an organizational behavior said by Xiao Yaqing. Everyone in the printing industry will have a direct relationship with customers, and CEOs are no exception. In fact, CEO's commitment to customers may affect customers' purchase behavior more than other factors

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